Brand Book

Brand Book v1.1

New: a Do & Don’t chapter, plus real reference photos on Color and Imagery Principles.

Purpose

This is the authoritative reference for SOLMAMY’s brand — the planned company/ecosystem Sol Mamy is mascot of, a separate entity from SOLMEME (the peripheral, monthly-released memecoin persona; see Terminology below for the full distinction) — what it stands for, how it looks, how it sounds, and how it must and must not be used. It is written for two audiences at once — a person deciding how to present the brand, and an AI agent that needs to extract an exact, unambiguous rule.

This book is the canonical root for everything that applies across the whole brand, regardless of context: color, typography, the logo/mark policy, and general voice principles. The Mascot Book, Media Book, Game Brand Documentation, and Talking-Head Brand Documentation all draw their cross-cutting facts from here — they never redefine them.

Scope

In scope: brand foundation (mission, vision, values, positioning), visual identity (color, typography, logo/mark), voice and tone, and general usage rules that apply everywhere the brand appears.

Out of scope: the character Sol Mamy’s own identity, appearance, and personality (see Mascot Book); how the brand applies inside a specific medium like video, games, or a talking-head presenter (see Media Book, Game Brand Documentation, Talking-Head Brand Documentation — each cites this book and adds only what’s specific to that context).

How to read this book

Every claim in this book carries an explicit status:

• Canonical — settled, owner-confirmed or independently source-verified. Use as-is.
• Proposed, pending owner decision — drafted and evidence-backed, but not yet formally approved. Usable as a working direction; do not present as final.
• Not yet determined — a real gap. No source exists yet. Do not invent a value to fill it.

Ownership & Provenance

This book is part of the SOLMEME Brand Documentation System. The materials created within this project, and the rights to them, belong to Lavatti Union — see OWNERSHIP_AUTHORITY.md (the system’s single canonical source for this fact) for the full statement. This book is a source of truth for brand facts; it does not itself grant, license, or transfer any right. Building something from it does not change who owns the system it came from.

Chapters

1. Foundation — mission, vision, values, positioning, promise, audience, brand personality, story, principles, tagline
2. Identity — short summary/map to the rest of this book
3. Visual Identity
4. Color System
5. Typography
6. Logo & Mark
7. Digital Surfaces — favicon logic, Open Graph images
8. Imagery Principles — also contains this book’s Iconography and Graphic Devices sections (bundled into this one file)
9. Messaging Principles
10. Voice & Tone
11. Applications
12. Usage Rules
13. Do & Don’t — consolidated quick-reference gallery of the Do/Don’t rules already established across this book
14. Quick Reference

Terminology

• SOLMEME — the memecoin/product released monthly, personified as Sol Mamy’s husband; lives on solme.me. Peripheral to SOLMAMY; its site vocabulary is never SOLMAMY brand voice.
• SOLMAMY — the planned company/ecosystem Sol Mamy is mascot of. Has not launched. Planned core: Launchpad + Analytics + Reputation. Ecosystem/community layer (not core): Vault Defender, Community, Documentation. SOLMEME is one relationship within the ecosystem, not its foundation.
• Sol Mamy — the character. See Mascot Book for her full identity; this book never redefines her.

These two names are never used interchangeably. Where a document needs to be precise about which one it means, it says so explicitly.