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Voice & Tone in Media

Rule

Section titled “Rule”

Media content uses one of two voices, never blended without clear separation:

  • Institutional Brand voice (Brand Book — Voice & Tone) — for announcements, offers, factual updates with no character attribution.
  • Sol Mamy’s character voice (Mascot Book — Voice) — for anything presented as her speaking or reacting.

Use

Section titled “Use”
  • News/update content: institutional voice by default (see News).
  • Reaction/social/entertainment content: character voice, matched to her personality.

Example

Section titled “Example”

Institutional: “Information about a project is categorized — Verified / Declared / Observed / Unknown — never collapsed into a false Safe/Unsafe label.” (Brand Book — Foundation — Trust philosophy, Proposed/SOURCE-DERIVED, quoted verbatim — not an invented example.) Character: “Ooh, something new for the Vault — straight in it goes.”

Sol Mamy’s own in-character crypto-slang vocabulary (diamond hand, hold, stack, vault, flywheel, drop, wen, brrr, combo szn, old bags, much wow, very [X] — Mascot Book — Voice’s own exact list, Canonical) is not institutional SOLMAMY voice — it contradicts Brand Book’s institutional register (Intelligent, Confident, Transparent, Technical, Selective, Modern — Proposed, SOURCE-DERIVED, pending final owner approval). See Brand Book — Voice & Tone.

Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.