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Visual Identity

The brand’s visual identity is anchored by one visual mark — the mascot — plus a supporting color and typography system. See Logo & Mark, Color System, and Typography for each in full detail; this chapter states how they work together.

There is no brand visual system independent of the mascot. Any visual application (site, app, marketing material) starts from: the mascot as the sole mark (Logo & Mark), the core cyan/teal-led color direction (Color System), and typography (currently Not yet determined — see Typography).

A unified visual-identity moodboard or composition-principle set (spacing, layout grid, imagery treatment) does not exist yet beyond what’s stated in the individual chapters below. See Imagery for the one related item that is documented.


Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.