Voice & Tone
Brand voice is separate from the character Sol Mamy’s own speaking voice (Mascot Book — Voice). This chapter governs institutional SOLMAMY communication — copy, announcements, UI text, non-character-attributed content. When Sol Mamy herself is speaking (in-character), use Mascot Book’s voice rules instead.
Proposed (Foundation — Voice, institutional/Trust-Layer register, SOURCE-DERIVED, owner-authored; final owner approval is still open — see Foundation — Status for the full explanation): Intelligent, Confident, Transparent, Technical, Selective, Modern. Not loud, never a returns-promiser. Institutional copy leads with evidence, not enthusiasm.
Proposed: five voice principles built around this register — evidence over claims, transparency over complexity, risk visibility before participation, infrastructure before speculation, long-term relationships over one-time transactions (same list as Foundation — Brand Principles, applied to voice specifically). The underlying list itself is also Proposed, not Canonical (SOURCE-DERIVED, owner-authored, pending final owner approval). This chapter’s application of that list to voice specifically carries an additional layer of not-yet-confirmed (“these are voice principles,” not just brand principles generally) on top of the source list’s own not-yet-formally-approved status — both are Proposed, for related but distinct reasons, not a contradiction between the two chapters.
Do not use
Section titled “Do not use”- Crypto-slang vocabulary (diamond hand, hold, stack, vault, flywheel, drop, wen, brrr, combo szn, old bags, much wow, very [X] — Mascot Book — Voice’s own exact list) as institutional SOLMAMY voice — it directly contradicts the “not loud” trait above. This vocabulary is Sol Mamy’s own in-character speaking voice (Mascot Book — Voice, Canonical), not SOLMEME’s. The real rule is about register, not entity: this vocabulary belongs to Sol Mamy’s character register, not SOLMAMY’s institutional register — the two are deliberately separate voices for one origin (Foundation — Voice).
- Blending institutional voice with Sol Mamy’s first-person character voice in the same piece of copy without clearly separating which is speaking.
- Inventing new slang or tone not drawn from the Foundation register.
Example
Section titled “Example”Institutional voice: “Information about a project is categorized — Verified / Declared / Observed / Unknown — never collapsed into a false Safe/Unsafe label.” (Foundation — Trust philosophy, Proposed/SOURCE-DERIVED — quoted verbatim, not an invented example.) Not institutional voice: “Diamond hands stack through every drop — the Vault goes brrr regardless of combo szn.” (Sol Mamy’s own in-character vocabulary, not SOLMAMY’s institutional register — see Do not use above.)
Exception
Section titled “Exception”Character-voiced content (social posts, Discord messages, video narration spoken as Sol Mamy) follows Mascot Book — Voice instead of this chapter. Sol Mamy’s own personality register (playful, mischievous) is intentionally different from the institutional register above — see Foundation — Voice for why both exist.
Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.